Africa’s eCommerce economy was valued at USD 16.5 B in 2017, and this worth could surpass USD 75 B by 2025. Between 2014 and 2018, online shoppers on the continent averaged a growth rate of 18 percent, higher than the 12 percent global average.
However, while forecasts render a bullish narrative, African eCommerce is yet to realize its short-term potential due to several unique…
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